This typographic and print-led campaign on compostable packaging taps into the growing concern among citizens and municipal officials about environmental damage and their desire to help. By adopting a bold and witty voice, the campaign aims to inject optimism into the conversation, steering clear of the fear and guilt often associated with environmental messaging. This approach not only encourages engagement but also empowers individuals to take positive action, making the message more relatable and impactful.
Through the use of striking typography placed on creative print materials and social media platforms, creative use of enviromental activations and tactical pop ups, the campaign effectively communicates the importance of compostable packaging while inspiring a collective commitment to sustainability.
