This campaign for Lala Gold introduced the product into a new US market with a focus on movement and active lifestyles. Blurred product shots and energetic blurred subjects reflect the yogurt’s on-the-go convenience, capturing the fluidity and momentum on it's busy consumers.
To reinforce this dynamic message, the launch included creative activations like treadmills at shopping tills, a moving concert, and exercises to do while on Zoom—all designed to keep consumers literally moving their Lala.
This vibrant, playful campaign, with its cheeky title, encourages consumers to embrace the fun of staying active while enjoying Lala Gold, making a memorable entrance into the market.
