Superbalist tasked us with creating a name, identity, and tone for a sustainable casual wear family brand. The aim was to design a brand that resonates with millennials, tapping into their desire for meaningful connections and nostalgic experiences through the clothing they wear.
The result is Looped, a private label family brand specializing in sustainable knitwear. By using recycled yarn and pure wool, Looped offers South African families a chance to reconnect with their roots and relive cherished memories, all while embracing eco-friendly fashion.
Credits: Angeline Dancig, Anna Durr and Brandon Eadie.