The Lakeside beer rebrand is all about bold, dynamic vibes. Each beer features eye-catching illustrations of specific locations around South Africa, with the design and story inspired by the unique adventures tied to that place. We used a limited color palette to create distinctive combinations for each beer, making every can or bottle feel like its own journey.
To bring it all together, we added a handwritten font and a conversation starter coaster. These little details, paired with the first person perspective of the illustrations, amp up the storytelling and exploration, inviting drinkers to connect with Lakeside’s adventurous spirit and discover the magic of each South African location.
